Search Engine Optimization and keywords have become an integral part of how hotels get their name out there and acquire more customers.  However, it is even more imperative that “long tail,” or incredibly specific, keywords are used. These keywords are sure to help make a hotel stand out more among it’s competitors. In Nigel J. Rodgers’ article, “Why…

Calling all hoteliers! According to Babs Harrison, the managing director of an Arizona based marketing consultancy, these five simple tips can help your website reach its fullest potential. Follow these steps to optimize your hotel’s website and gain more bookings because of it. Tip #1: It’s all about the message.  Keeping your prospective patrons interested…

Customer service expert Shep Hyken has identified six types of costumers that some businesses have and every business wants. Below are his interesting findings: The Satisfied Customer: According to Shep, a satisfied customer isn’t exactly a loyal customer, meaning they won’t go above and beyond to return to your business. They are happy with the service…

     Sometimes, the smallest details can add so much more to the overall experience when staying in a hotel. Those who work within each Sheraton hotel realize this and do whatever they can to make a guest’s stay as comfortable as possible. Take notes, hoteliers! A thing or two can definitely be learned from the folks…